Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.
Read MoreA key element of grocery retail media networks is product diversity. Contextual commerce within digital recipe content is emerging as a scalable and effective solution to sustain RMN growth while adapting to changing regulations. Chicory’s contextual commerce approach targets "inspired" shoppers, leverages hyper-targeted advertising, and delivers a seamless e-commerce experience, while driving incremental sales.
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