Meet Our Founders

Yuni Baker-Saito and Joey Petracca

Yuni Baker-Saito and Joey Petracca originally founded Chicory in a dorm room at Colgate University in 2013 as a way to get people to cook and get groceries more easily at home. Since then, Chicory has transformed into the go-to contextual advertising platform for CPG and Grocery. Chicory works with leading CPG brands and retailers such as Kraft Heinz and Kroger and has strategic partnerships with several retail media networks and food-related publishers.

Yuni and Joey are Forbes 30 Under 30 honorees in the Retail and Ecommerce category and are both avid speakers and thought leaders on trends in retail media, digital grocery and advertising. They are both also dedicated to guiding the next generation of entrepreneurs through mentorship programs, such as the Entrepreneurs Roundtable Accelerators, Colgate University's Thought into Action and Built By Girls.