Contextual commerce allows CPG brands to reach consumers during true moments of inspiration while they are engaging with contextually relevant content. This results in increased customer acquisition, scalability, and more.
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![[New Research] Driving Grocery Sales Using Contextual Commerce](https://images.squarespace-cdn.com/content/v1/5f1759f10de2dd310eb34d73/1702480112206-WAL3PGAAW1ZA7PALE5LB/Blog+Image+%281%29.png)
Chicory and the Path to Purchase Institute conducted a study with 1,000 shoppers to explore how contextual commerce impacts grocery purchasing decisions. Find out more.
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Chicory's Fall Tailgating Consumer Capture report delves into the preferences and behaviors of more than 900 digital recipe users, providing insights that can guide CPG brands and retailers in crafting effective fall tailgating advertising strategies.
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Chicory’s research shed light on the intricate landscape of the back-to-school mindset and the online grocery shopping trends that come with it. For CPG brands, this research provides a treasure trove of information to craft effective strategies and align products with consumer needs.
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Understanding the latest alcohol trends among Gen Z consumers is essential for CPG brands seeking to stay ahead in the dynamic market. We’re delving into Gen Z's alcohol buying and consumption habits, exploring key statistics and shedding light on their preferences.
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Have you heard the term “contextual commerce” but aren’t really sure where to begin? We’ve got you covered in this blog post. We run through what exactly it means, the fundamentals and benefits for your CPG brand.
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Beyond helping shoppers determine what to make for dinner, digital recipes now provide consumers with a roadmap for their shopping trips and inversely, a direct path for CPG brands to secure a spot on consumers’ shopping lists.
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Explore consumer behaviors to understand grocery shopping and meal planning behavior during the summer grilling season, culled from data from our contextual commerce platform paired with consumer research from 500+ online grocery shoppers.
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Here are the basic terms and concepts that shopper marketers should be concerned with.
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As we build out our advertising products for food brands, our team has essentially had to take a crash course in how online marketing fits into what we do: foodtech, online grocery, and shoppable recipe content for publishers. In talking with food brands, a few things come up again and again. Brands want to reach moms and they want to align themselves with warm and fuzzy memories of cooking as a family.
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Chicory, the leading contextual commerce platform, believes that online grocery shopping is officially a normal behavior. We’re sharing findings from our annual Omnichannel Grocery Shopping Survey to prove it.
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We release data from our recipe network, revealing 2022 most popular online recipes, grocery shopping behaviors and more.
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According to recent survey data, digital grocery users — whether shopping and planning online — are significantly more loyal to both CPG brands and their retailers.
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Consumer grocery shopping trends continue to evolve: the modern shopper is willing to try new ways of grocery shopping, as long as they’re increasingly convenient.
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As the year comes to a close, we take a look back at some of the biggest trends and shifts we’ve observed in the CPG industry, as well as how the digital grocery industry and Chicory have grown.
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The latest reports indicate that inflation has hit 8.6%. To better understand the impact this has on grocery shoppers, we conducted a survey of over 1,100 American shoppers on changed budgets, changed shopping habits and purchase behaviors.
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We dissect the top holiday grocery trends of 2022 based on survey results from 1,300+ grocery shoppers.
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To better understand how brands are leveraging commerce media to drive growth, Chicory co-founder and CEO Yuni Sameshima sat down to chat with Primal Kitchen’s Senior Omnichannel Marketing Manager Kelly Meredith at P2PI Live.
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Commerce media is a category of digital advertising with the goal of driving commerce engagement. Marketers and media owners do so via the commerce enablement — a.k.a. shoppability — of all types of media.
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Explore three types of advertising for CPG brands, how they work together and what they achieve.
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